Ford unveiled the Ford Atlas Concept to showcase the design, capability, fuel efficiency and smart technologies that will define future pickup trucks. The Ford Atlas Concept is inspired by decades to hear customers in the places where they work and play inspired. The result is a purposeful design with prominent wheel arches, a wide stance and chiseled grille – reinforce all functional imaging Built Ford Tough ®.
Designers enhanced truck functionality, while creating new advanced features(see infographic here). For example, multiple tie-down points are integrated within the cargo box walls and load floor, along with 110-volt electrical outlets in the cargo box to charge power tools. An integrated roof carrying system and hidden extendable ramps give the truck unique functionality for a variety of jobs.
The interior is themed with structural styling cues and features the latest thinking in comfort, utility and refinement. Innovative, thin, lightweight seating in comfortable leather allows for extra legroom for rear passengers – along with integrated storage for smaller items. “Floating” instrument pods and glove-friendly buttons and controls keep the interior functional and ruggedly stylish.
The Ford Atlas Concept features a next-generation EcoBoost® powertrain, which introduces truck-enhanced Auto Start-Stop engine shutoff technology. Auto Start-Stop shuts off the engine when stopped in traffic to save fuel – and smartly suspends the feature when the truck knows it is towing.
EcoBoost engines with direct fuel injection and turbocharging to deliver fuel consumption savings of up to 20 percent and reduction of CO2 emissions of up to 15 percent compared with larger displacement engines. Over 500,000 EcoBoost engines have been sold worldwide, including 250,000 in the Ford F-150.