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2012 Kia Rio Sedan

Kia Motors America (KMA) celebrates the world premiers of the all-new 2012 Kia Rio Sedan sub-compact sedan and the comprehensively upgraded 2012 Kia Soul at the 2011 New York International Auto Show.

Scheduled to join the KMA line-up in the fall of 2011 – along with its 5-door hatchback sibling unveiled at the Geneva Motor Show in March 2011 – the all-new 2012 Kia Rio Sedan ushers in the next chapter of Kia Motors’ ongoing design-led transformation with eye-catching design, advanced technologies and sophistication in the small car segment. With all-new ISG (stop-start) technology and class-leading horsepower and fuel economy up to 40 miles per gallon (5.8L/100km), Rio promises consumers impressive fuel efficiency without sacrificing power or fun-to-drive performance.

“The all-new Rio brings Kia’s successful combination of world-class styling, outstanding fuel economy, advanced technologies and tremendous value to the smallest and most economical vehicle in the Kia line-up,” said Michael Sprague, vice-president, marketing & communications, KMA. “With gas prices rising, sub-compacts are becoming increasingly popular and with more power, up to 40 miles per gallon fuel economy and stunning design, the all-new Rio sets the standard in the sub-compact class and becomes a vehicle that is not only affordable, but one that people will aspire to own.”

Inside, the 2012 Kia Rio Sedan envelopes driver and passengers in a bold and modern cabin, centred on Kia’s characteristic horizontal three-cylinder instrument cluster and finished in two-tone trim to emphasize a feeling of spaciousness and comfort. The extended wheelbase (2570mm) greatly enhances passenger and cargo capacity for additional comfort.

In addition to offering a comfortable cabin, impressive technology features also come standard throughout, including an AM/FM/CD/MP3/Sat audio system with SIRIUS® Satellite Radio capabilities and three months complimentary service and auxiliary and USB audio input jacks for connecting with MP3 players. The range-topping SX trim offers consumers UVO powered by Microsoft® in-car hands-free communication and entertainment system, complete with rear camera display.

Presenting buyers of sub-compact cars with more choices than ever before, 2012 Kia Rio will offer a selection of optional upgrades with numerous features collected into Convenience, Eco and Premium Packages.