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2011 Volvo Universe Concept

The interior of the 2011 Volvo Universe Concept is a comfortable, cultivated environment that is also user-focused and refreshingly uncomplicated. It is driver-orientated in the front and comfortably relaxed in the rear.

The in-command driver environment has intuitive controls and a touch-screen that approaches the hand when the driver reaches towards it – with everything operated from a seat that is inspired by ultra-comfortable chairs.

The dynamic feel and the dark colour scheme of the front seats fades seamlessly towards the rear until it fully transforms into a light rear seat haven of calmness. 2011 Volvo Universe Concept is full of classic forms, materials and textures, used with a twist to create a special contemporary luxury experience.

“The 2011 Volvo Universe Concept is exceptionally refined, yet with all the simplistic assets that make Volvo champions of the uncomplicated. There is a growing appreciation for this ingenious blend of design and technology among modern luxury car buyers. This trend paves the way for our success. We are convinced that our special brand of luxury has a great future,” Peter Horbury concludes.

“Our aim is to be the brand that best understands what buyers of modern luxury cars want. We are eager to hear what the most demanding Chinese customers think of this luxurious concept. Later, we will show the design in Europe and the United States in order to bring it into the global context that we are aiming for with all our car models,” says Stefan Jacoby, President and CEO of Volvo Car Corporation.