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2011 Toyota RAV4

Since the first generation of Toyota RAV4 (Recreational Active Vehicle with 4 Wheel-Drive) was launched in Europe in 1994, over one million customers have come to appreciate its compactness, manoeuvrability and versatility, allied to the dependability of the most advanced four-wheel drive system in the segment.

Though the compact SUV share of the European market has remained steady at just below 5% of total vehicle sales, the segment has recently attracted a new group of customers for whom an SUV purchase represents a more emotional than rational proposition.

These customers still value the high driving position, interior roominess, versatility and sense of security a compact SUV provides, but have less requirement for 4WD. Rather, they place more emphasis on distinctive, sophisticated styling, premium quality interior design and fuel efficient, environmentally-friendly performance combined with an engaging driving experience. Making its European debut at this year’s Geneva motor show, the new, expanded 2011 Toyota RAV4 model range fulfils each of these demands while sacrificing none of the core values of Toyota’s compact SUV.

Instantly identifying it as the latest addition to the Toyota family, the 2011 Toyota RAV4 features a new, more sophisticated, chromeaccented front design, emphasising the vehicle’s wide track and stable stance.

Showcasing Toyota’s unique Easy Flat seating system, the 2011 Toyota RAV4 interior retains all the practical, flexible versatility its active lifestyle customers have come to expect from the compact SUV, while perceived quality is further improved by the availability of new leather/Alcantara seat upholstery.