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2011 Skoda Design Concept

Škoda is offering a glimpse of the future by unveiling a 2011 Škoda Design Concept at the 2011 Geneva Motor Show. The economic goals set by the carmaker require a new focus drawing on the inspiration of a tradition stretching back for more than 110 years. The use of modern stylistic elements and the latest technology is a logical step. The  2011 Škoda Design Concept gives fleshes out the contours of the growth strategy with clearly defined features, maximum care and attention to detail.

The 2011 Skoda Design Concept  singles out characteristic design elements of the Škoda brand and guides them forwards towards the future. The long wheelbase and short overhangs are a prerequisite for successful automotive architecture as they both allow for above-average interior space and, coupled with the dynamic roof line, lend the car a high degree of visual majesty. The fluent integration of the tailgate underscores the entire car’s sophisticated practicality. The high everyday utility value and distinctive interior modular design are traditional brand values which are freshly interpreted in a more modern form here. The grille with its unobtrusively shiny finish symbolizes the brand’s aesthetic blueprint, its fine slats resembling taut harp strings.

The newly arranged and clearly structured logo stands out in the middle of the car as the starting point for all the contours. It intersects the horizontal line of the bonnet, highlighting its special status as a symbol of quality and success.

The Škoda logo is bordered on the sides by four headlights reminiscent of a symbolic four-leaf clover. They endow with the concept with a pleasant yet pragmatic countenance expressing warmth and chemistry. The C-shaped rear lights have become a characteristic of each Škoda vehicle unmistakable both in the daytime and at night. In Škoda Design Concept, this precisely rendered lighting architecture has become the rear section’s defining element.