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2011 Peugeot Hoggar
The 2011 Peugeot Hoggar is evidence of the company’s international ambitions and confirmation that 2011 Peugeot Hoggar is speeding up its new product launch strategy. Developed in Brazil, for the Brazilian market, the pick-up is designed to meet the requirements of the local clientele, consolidating Peugeot’s position as national manufacturer.Fuelling its policy of commercial expansion on the Brazilian market, Peugeot presents the Hoggar pick-up, the Marque’s first compact pick-up developed in Brazil.The name Hoggar – after a mountain chain in the Sahara desert, in Africa – taken from one of the Marque’s concept cars, evokes a combination of power, strength and action.The compact pick-up, which completes the Brazilian 207 family range, already containing a wealth of hatchback versions, the SW, SW Escapade and the Passion notchback saloon, demonstrates Brazil’s importance as a strategic market for the worldwide growth of Peugeot’s sales, together with, in particular, Russia, China and the ASEAN countries, other mainstays of the Marque’s international expansion plan.With the extension of its product range in Brazil, Peugeot’s full-year sales target for the Peugeot Hoggar is 10% of the Brazilian compact pick-up market, a market that continues to grow.
2011 Peugeot Hoggar is the first model to use a “combined” platform, based on the chassis of the Brazilian 207 and that of the Partner. In this way, Peugeot puts its traditional knowledge of utility vehicles to good use and, by mixing the concepts, offers a model suited to the requirements of the Brazilian clientele, in a new market segment.The developers were keen to produce a very rigid structure and a more sturdy suspension system, designed to deliver optimum performance, whatever the vehicle’s load, while offering a level of comfort and driving pleasure worthy of a saloon.
