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2011 Mitsubishi ASX
November 2, 2011 by velo Filed under Mitsubishi
Mitsubishi Motors extends the concept one notch below (C-segment) with the introduction of a smaller and sportier sibling: the all-new Mitsubishi ASX compact crossover. Another “global car for the regions” from Mitsubishi Motors and therefore named and specified accordingly, 2011 Mitsubishi ASX was first launched in Japan in February 2010 (as “RVR”). After its European premiere at the 2010 Geneva Motor Show, it will be retailed in Europe end of spring 2010.
Sharing the same evocative “Kawasemi Blue” introduction color, the new 2011 Mitsubishi ASX represents a marketable interpretation of the Concept-cX show car, unveiled at the 2007 Frankfurt Motor Show, whose success convinced MMC’s management to turn it into a full-fledged production car.
Longer by nearly 20 cm (4.295 m vs the concept’s 4.11 m), slightly higher (+ 6.5cm) and wider (+ 2cm), and featuring a more upright tailgate all for the sake of optimum packaging, 2011 Mitsubishi ASX shares nonetheless Concept-cX’s basic design theme as well as its passenger car-like sure-footed stance.
Suggested by the gaping “Jet Fighter” grille – a nod to Mitsubishi Heavy Industries, Ltd.’s F-2 jet fighter and now a trademark feature for nearly all Mitsubishi Motors on-road vehicles in Europe (Colt, Lancer and Outlander) – this car-like “attitude” was a key direction for Mitsubishi designers: unencumbered by any marketing pressure to simulate an SUV look through heavy detailing (no need to with Pajero/Montero/Shogun and L200 already in the range…), they further developed Concept-cX’s own vocabulary towards a less polarizing yet sharp, expressive and finely executed “sports hatch” with proper presence & substance.
Retaining Concept-cX’s “compact wedge” design concept with its thrusting side character line, they optimized the overall shape, making the best use of a 14.5 cm longer wheelbase (2.67 m vs. 2.525 m) to create a lower and more balanced silhouette with a better integration of the bulging wheel arches. Accordingly, the roof line now flows down toward the rear of the car to enhance aerodynamic performance (Cd: 0.32) and to further highlight its dynamic profile.
