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2011 Dodge Durango

Buckle in and hold tight. Dodge is jumping back into the sport utility (SUV) segment with the 2011 Dodge Durango, a three-row vehicle spacious enough to carry the entire crew and performance-tuned to thrill anyone who truly loves to drive. Durango will lead the Dodge brand’s new product onslaught for 2011.From its sleek exterior design to its modern, spacious interior, and intelligent, fuel-efficient and powerful powertrain options, the 2011 Dodge Durango is all-new from the inside out. And the changes are more than skin deep. The Durango’s unibody structure is more than 25 percent stiffer than its predecessor. The end result is a vehicle with crossover versatility, SUV capability and performance in a different league than its competitive class.”Dodge Durango appeals to customers who need the versatility of a crossover and capability of an SUV, but want the refinement and characteristics of a premium performance vehicle,” said Ralph Gilles, President and CEO, Dodge Brand and Senior Vice President, Design — Chrysler Group LLC. “Durango owners love to drive and relish the feelings it evokes, but also want a vehicle that stands out from the crowd and expresses their individuality.”Dodge Durango customers live busy lives. They need a vehicle that is spacious and flexible enough to haul three rows of passengers and their gear, but powerful and agile enough to keep it fun. Durango customers are looking for the perfect balance of functional versatility and luxury at an outstanding value. 2011 Dodge Durango is the only vehicle in the segment that will meet their needs.

“The 2011 Dodge Durango was designed, developed and built with quality as a top priority at every stage of the process,” said Doug Betts, Senior Vice President, Quality – Chrysler Group LLC. “For example, we have increased the precision and the number of evaluations of fit-and-finish, making adjustments starting with the early digital design phase. Our engineers benchmark hundreds of criteria to set and achieve aggressive targets for performance against competitors.”Beginning with the all-new models developed for the 2011 model year, Chrysler Group has significantly increased the number of reliability testing miles. Engineers tested the new 2011 Dodge Durango for the equivalent of 6 million miles during its reliability and durability evaluation in the company’s scientific labs, at the proving grounds and on public roads in various climates. This builds upon the 7.5 million testing miles of the Dodge Durango’s platform mate, Jeep Grand Cherokee, for a total of 13.5 million miles for the company’s redesigned SUV platform.Chrysler Group has adopted new manufacturing quality processes from its global alliance partner Fiat as part of the World Class Manufacturing (WCM) initiative. To help consistently execute these standards, the Jefferson North Assembly Plant (JNAP) in Detroit, where the Dodge Durango is built, is the first Chrysler Group assembly plant to house a Metrology Center.The Metrology Center is a new 20,000-square-foot space within the body shop dedicated to verifying the fit of each body component and how well it conforms to the design requirement.Quality inspections do not end once Dodge Durango SUVs reach the end of the assembly line. During the initial launch, 60 to 100 newly-built vehicles are randomly selected and driven up to 60 miles in a final verification test to make sure the customer receives top notch quality.